What is protecting
this gift?
Regenerative tourism means leaving a place better than you found it. It combines human well-being with the well-being of the entire ecosystem in which we live. The holistic aim is not just doing less harm but restoring the harm that has been done already to the natural world. Residents, businesses, culture, and the environment benefit from this approach.
Tourism Ch’illiwack is striving to be the force for transformation. We believe a destination brand can inspire value change. Protecting this Gift is not only a brand aspiration but a human aspiration.




Be Prepared
Be Respectful
Be Safe
Leave Enriched
KNOW BEFORE YOU GO
We aim to move into a state of consciousness. Using resources to gather the knowledge and tools to “know before you go”.
Plan ahead and tell your family or friends where you’re going.
MANAGE EXPECTATIONS
We strive to build awareness, appreciation and respect for the land. This is imperative to maintain our relationship with the wild.
TREAD LIGHTLY
We wouldn’t go into your home and take your things. Please leave what isn’t yours behind. Leave rocks, plants, archaeological artifacts and other objects of interest as you find them.
BE A GOOD NEIGHBOUR
Let nature be the only sounds you hear. On trails, yield to hikers trying to get past you. Remember, we need to protect our wildlife and lands for generations to come.
KEEP IT CLEAN
Keeping our lands and trails clean ensures they stay intact for all users. Education will aid in our change of behavior as we learn to leave the outdoors unchanged by our presence.
PACK IN/PACK OUT
This is one of the most crucial things we can do to keep nature preserved. Leave the environment looking as though you were never there, removing all food and trash, leaving it better than it was before.
DON’T TAKE WHAT ISN’T YOURS
You may be tempted to keep a rock or shell, or pick wildflowers, but by doing so you are disturbing a delicately balanced ecosystem. Be careful not to deplete the surviving vegetation or disturb plants that are rare or are slow to reproduce.
WILDERNESS SAFETY
Our parks, trails and forests are enjoyed by all. Following proper outdoor etiquette will help our wilderness to continue to thrive. We wouldn’t go into your home and take your things. Please leave what isn’t yours behind.
FIRE SAFETY
Risks of wildfires are growing throughout British Columbia and many wildfires can be prevented. Being Fire Smart is a shared responsibility. Be sure to check for fire bans in the area.
WATER SAFETY
Our bodies of water are known worldwide. Before spending time on or in any number of our lakes, rivers, and ponds make sure you are properly equipped with both knowledge and gear to keep you and your loved ones safe.
ANIMAL SAFETY
We share our beautiful backyard with a variety of species. Observe wildlife from a distance so they are not scared or forced to run away. Travel quietly to lessen the stress on animals, unless in bear country where occasional loud noises help to let the bears know you’re there.
SELFIE SAFETY
We get it. The epic picture seems worth it, but not if it puts you or your friends at risk. Stay on marked trails, away from cliff edges and be aware of your surroundings.
DRIVE SAFELY
There’s likely no cell service, like none.
Download directions to your phone so they are accessible offline and prepare yourself with proper tools, maps and location devices to keep you on track during your journey to and from trails.
INSPIRED STEWARDSHIP
For this generation, and generations to come, we work towards keeping the wild, wild. By doing your part, your kids will follow and the importance of preserving our lands will be instilled.
EXPERIENCE HARMONY
With present and open minds we enter gateways to remind us that the environmental endowment is a gift. Our connection to the land, water and sky is proof we are not apart from nature but in fact, we are all one.
SENSE OF GRATITUDE
We acknowledge the deep interconnection of all things under the sun and the fragility of the common thread that connects them. Our respect and gratitude for this intrinsic connection instills a sense of duty to defend it.
INDIGENOUS CULTURAL LEARNING
Experience the cultural learnings of the Stó:lō-Coast Salish people through their wisdom, stories, and value of nature with respect and harmony.
Together we understand that this environmental endowment is a gift. At every point of contact, we leave a lasting impression that will resound for generations to come.
SÍ:YÁ:YA YÓYES FRIENDS
WORKING TOGETHER PLAN
Tourism Chilliwack already embarking on Indigenous led journey towards reconciliation through our Síyá:ya Yóyes Friends Working (Together) Plan.